Just as Asherah was venerated by the Canaanites, the art forms of Cross-Stitch and Weaving have long been cherished as female-dominated crafts, carrying the legacies of countless skilled women throughout history. It was essential to find a name that would reflect the depth of ancient heritage and the empowerment of women. Asherah, with its rich historical connotations and association with female empowerment, resonates profoundly with the ethos of my brand.
By embracing the name Asherah for my Palestinian-inspired beaded jewellery line, I celebrate the intertwined narratives of ancient history, the artistic traditions of cross-stitch and weaving, and the enduring spirit of female empowerment. It is a homage to the remarkable women who have shaped these crafts and a testament to the power and beauty that emerges from embracing our shared heritage.