The name Asherah comes from ancient Canaanite mythology. She was a goddess connected to nurturing, creativity, and feminine strength—qualities that deeply resonate with me.
I chose this name because it reflects the spirit I wanted to infuse into every piece of jewellery I create: a blend of cultural heritage, feminine energy, and timeless artistry. Like Asherah, Tatreez has long been part of Palestinian women’s hands and histories—passed down through generations, rich with meaning and memory.
Naming my brand Asherah felt natural. It honors the women behind these traditional crafts and the depth of the stories they carry. Through this name, I hope to celebrate not just beauty and heritage, but the power that comes from knowing where we come from—and wearing that with pride.