My Story
As someone weary of high street fast fashion, I understand your desire for quality, unique handmade jewellery with a compelling backstory that will elevate your style and attract the attention of many.
SALAM, MY NAME IS ZEINA
I am an Iraqi-Palestinian-Jordanian jewelry designer, and the founder of Asherah Jewellery. I specialize in creating handmade beaded jewelry that honors and celebrates Palestinian Tatreez.
I DESIGN JEWELLERY FOR ENTHUSIASTS LIKE YOU WHO
- Appreciate jewelry that goes beyond mere adornment, embodying deeper cultural heritage and tradition.
- Desire jewelry that embodies authenticity and elegance, reflecting their refined taste and personal style.
- Seek elegant handmade pieces that are unique, beautifully made, and elevate their wardrobe.
THIS IS WHAT I DO
Asherah Jewelry specializes in creating meticulously crafted, elegant pieces that honor and celebrate Palestinian Tatreez, blending heritage with timeless elegance.
My collection features unique, handmade pieces that elevate the style of my customer with carefully thought-out, classy designs bound to catch the eye of whoever sees them. Made from high-quality materials, each piece exemplifies my respect and dedication to preserving the rich tradition of Tatreez.
AND THIS IS MY STORY
I'm a Palestinian who's never set foot in my homeland. I was raised on stories, flavors, and Palestinian Tatreez as means to develop a connection with a country I've never seen. And I'm not alone. There are millions of Palestinians like me out there.
Two years ago, I found myself facing an excruciatingly stressful period in my life, including what felt like a premature mid-life crisis. It was during this challenging time that I turned to bead weaving as a coping mechanism. Then, a light bulb moment struck—what if I could incorporate a craft form that resonated deeply with my identity into my bead weaving? After testing this concept and finding success, I made the decision to turn it into a business.
My goal is simple: to reach as many people as possible who crave that same connection, and to find another means of honoring and preserving Palestinian Tatreez.
WHAT MY CUSTOMERS ARE SAYING
READY TO START YOUR COLLECTION?
Let customers speak for us
This ring is truly unique, delicate, and sophisticated. The craftsmanship is exceptional, and its timeless elegance makes it absolutely perfect. I love it!
I feel so elegant wearing my Hebron Cypress tree earrings and so happy to feel the Palestinian connection and heritage. A man sitting opposite me on the underground this week commented on their beauty! 🔥🔥🔥
I just wanted to thank you again for the bracelet you made for my friend. I gave it to her yesterday.. She had a little weep and days she also adores it. It really touched her. Thank you for the beautiful presentation.
A delicate and beautiful silver ring with a lovely, subtle colour gradation. It's comfortable to wear and exactly what I've been looking for. And I really love the connection to Palestinian craft.
I bought this is piece a couple of months ago and I am absolutely in love! It is beautifully made, true to the picture and of high quality. I wear it everyday and it’s still good as new. Zeina really pays attention to the details and adds such a nice personal touch, even down to the packaging. I was so happy that I also bought another piece as a gift for a friend. Highly recommend!
My wife loves them. I can see more orders coming your way.
Very beautiful piece of jewellery and I am so glad that I decided to by from here. It’s excellent quality and beautifully made. Thank you :)
The bracelet is beautiful, eye-catching and always complimented. It’s more than jewellery, and it feels incredibly meaningful to wear so much memory and talent so close.
I received my beautiful bracelet today. It’s perfect, so delicate and lovely. It was such a treat to open too as the packaging (and biscuit recipe!!) were the cherry on top
I bought these for my niece who hates 'regular' jewelry. She loves it and I have won the "favorite uncle" title (for the moment, at least...). This bracelet is stylish, cultured and signifies a lot. It sits beautifully lightly on the wrist, but carries the great weight of meaning and history. As is the case with all of Zeina's pieces.
Absolutely love this sickles design and the pink/red/gold colour palette! A lovely twist on the classic Ramallah red tatreez tones and goes with so many outfits!
I was so excited when I ordered the bracelet but, once received, it really exceeded my expectations! It is such a beautiful work of art. As someone who's grandparents are from Yafa, this piece also means the world to me - it is a way to reconnect to my roots even when all the forces of the world are trying to break me away from them. Words can't describe how meaningful this work is. On top of that, Asherah has amazing customer service. Very easy to reach and answered all my questions. Cannot recommend this more!
As soon as I put this on, it became my favourite bracelet. Beautifully made with gorgeous glass beads, and lovingly packaged. Highly recommend as a gift to yourself or loved one.
I bought this stunning bracelet and the quality is incredible and the handmade design is beautiful, paying homage to a beautiful culture and tradition
I purchased this in-person and oh my goodness the pictures do not do it justice. I thought this bracelet would initially be too big for me because I have fairly small wrists but it’s actually beautiful. And the colour is perfectly neutral that you can pair it with any outfit!
