My Story
Tired of mass-produced trinkets that lose their charm after a season? Your jewellery should be as extraordinary as you are.
Every Asherah piece is one-of-a-kind, born from tradition and crafted by hand—not just to adorn you, but to carry meaning, history, and a story worth telling.
Because true beauty lies in pieces that don’t just look exquisite, they feel significant.
SALAM, MY NAME IS ZEINA
I am an Iraqi-Palestinian-Jordanian jewelry designer, and the founder of Asherah Jewellery. I specialize in creating handmade beaded jewelry that honors and celebrates Palestinian Tatreez.
I DESIGN JEWELLERY FOR PEOPLE WHO BELIEVE JEWELLERY SHOULD BE MORE THAN BEAUTIFUL
This is for those who:
✨ Cherish authenticity—jewellery that feels alive with history, artistry, and intention.
✨ Desire elegance with depth—handmade pieces so distinctive, they become part of your personal legacy.
✨ Choose thoughtfully—because your style shouldn’t just look exquisite, it should tell a story.
AND THIS IS WHAT I DO
Asherah Jewelry specializes in creating meticulously crafted, elegant pieces that honor and celebrate Palestinian Tatreez, blending heritage with timeless elegance.
My collection features unique, handmade pieces that elevate the style of my customer with carefully thought-out, classy designs bound to catch the eye of whoever sees them. Made from high-quality materials, each piece exemplifies my respect and dedication to preserving the rich tradition of Tatreez.
THIS IS MY STORY
I'm a Palestinian who's never set foot in my homeland. I was raised on stories, flavors, and Palestinian Tatreez as means to develop a connection with a country I've never seen. And I'm not alone. There are millions of Palestinians like me out there.
Two years ago, I found myself facing an excruciatingly stressful period in my life, including what felt like a premature mid-life crisis. It was during this challenging time that I turned to bead weaving as a coping mechanism. Then, a light bulb moment struck—what if I could incorporate a craft form that resonated deeply with my identity into my bead weaving? After testing this concept and finding success, I made the decision to turn it into a business.
My goal is simple: to reach as many people as possible who crave that same connection, and to find another means of honoring and preserving Palestinian Tatreez.
WHAT MY CUSTOMERS ARE SAYING


READY TO START YOUR COLLECTION?
Let customers speak for us
from 60 reviewsThese earrings are absolutely beautiful. The quality is impeccable and they are made to an extremely high quality standard. The black and white is my favourite design and pattern. Part of the profits also go to charity/Palestine! The seller, Zeina is an absolutely lovely lady! I highly recommend her pieces and I can’t wait to buy more!

It is even more stunning than the pictures! My husband is so happy with it too and we don’t always find something in common when it comes to personal styles! My birthday is not until June and I’ll be showing it off then with your sweet message 🥰 Thank you so much!

Gorgeous bracelet! It looks even better than the picture. The colours are beautiful and it can match any outfit. I'm so excited to wear it and proudly celebrate my cultural heritage!

We gifted this bracelet to a friend who is a tatreez expert and she was blown away by the bracelet and the exquisite packaging. Thanks so much for your beautiful creations, Asherah.

These earrings are absolutely stunning. You can tell a lot of time and love went into making them. The materials are high quality and the design is so pretty. A beautiful statement piece full of meaning. Thank you!

Lovely piece that I bought as a gift, which came with a very lovely message, story of the piece and the nicest touch of a family recipe to try at home. The piece itself is very elegant and is a great everyday piece to wear that is elegant yet simple with cultural significance.

My bracelet shipped immediately after I placed the order. I received it super fast (I live in the US), and it's so beautiful. I got it for my wife, and she loved it as much. Quality material too! If you like tatreez, you will love this.

Amazing packaging and product

A beautifully crafted and intricate bracelet unlike anything I've seen before. Superb quality and craftsmanship. Thank-you Zeina. I love it!!!

I bought this bracelet from my daughter’s graduation from college. I love the personalized touch in the package. Not only was the bracelet beautiful , but the packaging looked very chic and I can’t wait for my daughter to see it! At a time when display of Palestinian heritage might not be celebrated in many countries, this beautifully crafted bracelet is a subtle , yet perfect way to celebrate our heritage. It’s a perfect gift for any occasion and the colors are Divine! My only complain, is they are all so pretty, which made it hard to choose!!

I love this beautiful bracelet design so much!! When I wear it I feel a sense of connection to the lineage of love and life that speaks to me in the design. Thank you so much for your artistry!!

They are absolutely beautiful. I already wore the earrings to work and I got so many compliments.🇵🇸❤️

Best wedding gift. I haven't removed (not even when I am showering) for the past months <3

Absolutely stunning bracelet arrived in nice packaging. Zeina was very professional and kind. She helped me pick the right gift for my sister. High quality and lovely . I highly recommended!

I never take it off!!! Love it and am probably abusing it with gym and showers etc but it's just so pretty and comfy to wear all the time

Be the first to know about new collections and exclusive offers.