My Story
Tired of mass-produced trinkets that lose their charm after a season? Your jewellery should be as extraordinary as you are.
Every Asherah piece is one-of-a-kind, born from tradition and crafted by hand—not just to adorn you, but to carry meaning, history, and a story worth telling.
Because true beauty lies in pieces that don’t just look exquisite, they feel significant.
SALAM, MY NAME IS ZEINA
I am an Iraqi-Palestinian-Jordanian jewelry designer, and the founder of Asherah Jewellery. I specialize in creating handmade beaded jewelry that honors and celebrates Palestinian Tatreez.
I DESIGN JEWELLERY FOR PEOPLE WHO BELIEVE JEWELLERY SHOULD BE MORE THAN BEAUTIFUL
This is for those who:
✨ Cherish authenticity—jewellery that feels alive with history, artistry, and intention.
✨ Desire elegance with depth—handmade pieces so distinctive, they become part of your personal legacy.
✨ Choose thoughtfully—because your style shouldn’t just look exquisite, it should tell a story.
AND THIS IS WHAT I DO
Asherah Jewelry specializes in creating meticulously crafted, elegant pieces that honor and celebrate Palestinian Tatreez, blending heritage with timeless elegance.
My collection features unique, handmade pieces that elevate the style of my customer with carefully thought-out, classy designs bound to catch the eye of whoever sees them. Made from high-quality materials, each piece exemplifies my respect and dedication to preserving the rich tradition of Tatreez.
THIS IS MY STORY
I'm a Palestinian who's never set foot in my homeland. I was raised on stories, flavors, and Palestinian Tatreez as means to develop a connection with a country I've never seen. And I'm not alone. There are millions of Palestinians like me out there.
Two years ago, I found myself facing an excruciatingly stressful period in my life, including what felt like a premature mid-life crisis. It was during this challenging time that I turned to bead weaving as a coping mechanism. Then, a light bulb moment struck—what if I could incorporate a craft form that resonated deeply with my identity into my bead weaving? After testing this concept and finding success, I made the decision to turn it into a business.
My goal is simple: to reach as many people as possible who crave that same connection, and to find another means of honoring and preserving Palestinian Tatreez.
WHAT MY CUSTOMERS ARE SAYING
READY TO START YOUR COLLECTION?
Let customers speak for us
I purchased this ring as an Eid gift for my wife and she loved it! Such a unique ring.
I love this bracelet so much. I don’t wear a lot of jewelry but I’ve been wearing this nearly every day. The pink color is subtle against my skin tone and the gold adds just enough sparkle to make me smile. And I also LOVE the adjustable clasp. I have relatively small wrists/hands and have problems with many bracelets just slipping off, but this was perfect! I’m so happy with my purchase it was worth every penny.
… too finally own one of these gorgeous pieces of jewelly. I love the design, the colour and the meaning! So very pretty and will be wearing non stop! Zeina you are so talented! Can’t wait to see your new collection and artwork!
Thank you!
This is the second time I buy this exact bracelet (and the third bracelet overall from this brand), and I couldn’t be happier. The quality is beautiful, the design is elegant and timeless, and it feels very special to wear. I loved it so much the first time that I decided to purchase it again as a gift. The packaging is also beautiful and the shipping to the UAE was super fast. Highly recommended — I am extremely happy with it. ✨
The bracelet arrive very quickly.
It is a present and is so beautifully wrapped that I haven't actually seen it yet, as didn't want to ruin wrapping.
Perhaps send me another feedback request after 13th March.
Cheers
Dean
The bracelet is light and feels so comfortable, I love to wear it. I loved the packaging and the little notes that came with it. The communication up to delivery was very smooth.
I bought this for my friend who has recently been protesting for Palestine. She thinks the bracelet is beautiful and each time she looks at it, she is reminded of the fight for justice. The tree pattern is exquisite and the craftsmanship impeccable.
I knew it was the right gift as soon as I saw it. Thank Zeina for your skill and artistry.
Beautiful elegant bracelet. Love the colour combination and comfortable fit.
This bracelet is the same level of delicacy and perfection as my own mother’s tatreez. The quality of the beads and craft are excellent. Already have my wishlist for the next order.
I just received my bracelet and it's even more gorgeous than it looks in the pictures! It was packaged beautifully with artful touches that make the bracelet feel even more luxurious than it already is. The craftsmanship is stellar and the bracelet is beautiful. Highly recommend
The bracelet is beautiful! Bought it as a gift and the packaging is very nice also. Ended up buying myself one too!
We bought this ring as a Christmas gift for our daughter.
She will love the ring when she see it on Christmas Day.
Found this lovely shop at Kings Cross market while they were making the bracelets in front of us. They shared the context behind the design patterns, as code that the women who weaved these used to communicate each other. I love that I have that rich tradition beautifully designed and brought to life in this bracelet. Thank you.
Great quality and fits well
Love being able to wear something so beautiful and meaningful every day - I don't make such purchases very often, and when I do, I always make sure they hold significance to me. Hope to build my collection over time, in the meantime will attempt the cookie recipe that accompanied my ring!