My Story

As someone weary of high street fast fashion, I understand your desire for quality, unique handmade jewellery with a compelling backstory that will elevate your style and attract the attention of many.

SALAM, MY NAME IS ZEINA

I am an Iraqi-Palestinian-Jordanian jewelry designer, and the founder of Asherah Jewellery. I specialize in creating handmade beaded jewelry that honors and celebrates Palestinian Tatreez.

I DESIGN JEWELLERY FOR ENTHUSIASTS LIKE YOU WHO

Appreciate jewelry that goes beyond mere adornment, embodying deeper cultural heritage and tradition.
Desire jewelry that embodies authenticity and elegance, reflecting their refined taste and personal style.
Seek elegant handmade pieces that are unique, beautifully made, and elevate their wardrobe.

THIS IS WHAT I DO

Asherah Jewelry specializes in creating meticulously crafted, elegant pieces that honor and celebrate Palestinian Tatreez, blending heritage with timeless elegance.

My collection features unique, handmade pieces that elevate the style of my customer with carefully thought-out, classy designs bound to catch the eye of whoever sees them. Made from high-quality materials, each piece exemplifies my respect and dedication to preserving the rich tradition of Tatreez.

AND THIS IS MY STORY

I'm a Palestinian who's never set foot in my homeland. I was raised on stories, flavors, and Palestinian Tatreez as means to develop a connection with a country I've never seen. And I'm not alone. There are millions of Palestinians like me out there.

Two years ago, I found myself facing an excruciatingly stressful period in my life, including what felt like a premature mid-life crisis. It was during this challenging time that I turned to bead weaving as a coping mechanism. Then, a light bulb moment struck—what if I could incorporate a craft form that resonated deeply with my identity into my bead weaving? After testing this concept and finding success, I made the decision to turn it into a business.

My goal is simple: to reach as many people as possible who crave that same connection, and to find another means of honoring and preserving Palestinian Tatreez.

WHAT MY CUSTOMERS ARE SAYING