Mission and Brand Values

Brand Mission:

My mission is to preserve Palestinian Tatreez folk art by transforming it into timeless jewellery. Each piece is a quiet statement of elegance, a bold testament to our culture, and a physical record of its survival.

Brand values:

1. Cultural Preservation
My craft is how I preserve Tatreez. Each piece I make is a translation of heritage, turning traditional patterns into lasting jewelry that honors our story and carries it forward.

For you, this means wearing a piece of living history—a direct, authentic connection to heritage that is both personal and profound.

2. Unapologetically Political
My art is a stance. Palestine is at the forefront of my design and my dialogue. I create not just to adorn, but to assert, resist, and affirm our existence without compromise.

For you, this transforms jewelry into a meaningful emblem of solidarity and identity, allowing you to wear your values with pride and clarity.

3. Quiet Statement
I believe in subtle power. My designs are timeless, elegant, and meant for daily life. The sophistication is in the simplicity—making the cultural message more personal and profound.

For you, this means owning versatile, elegant pieces that complement your style while carrying a powerful narrative, meant to be understood over time.

4. My Hands, My Ethics
Every piece is made by my hands. This is my commitment: to a practice rooted in If I ever grow, it will be through collaboration, not exploitation—ensuring everyone who contributes is valued equitably.

For you, this guarantees that your jewelry is crafted with integrity and care, so you can wear it knowing it represents ethical beauty from start to finish.