At the heart of Asherah Jewellery is my profound commitment to cultural preservation. As the founder and an Iraqi-Palestinian-Jordanian designer, I'm dedicated to more than just creating unique pieces. My goal is to preserve and promote the rich cultural heritage of Palestinian Tatreez. This mission influences every aspect of my brand, from design and craftsmanship to community involvement and storytelling.
Embracing and Celebrating Heritage
Every piece I create is a celebration of Palestinian heritage. I remember the first time I saw the intricate patterns of Tatreez on my mother's thobes. Those patterns told stories of our ancestors, their lives, and their dreams. By incorporating these intricate patterns into modern jewellery, I strive to keep these stories, symbols, and history alive. Have you ever felt a deep connection to a piece of art or clothing? That's the feeling I aim to evoke with my designs.
Transforming Tradition into Modern Art
Transforming Tatreez from traditional embroidery into modern jewellery is a labor of love. It involves a delicate balance of preserving authenticity while innovating for contemporary appeal. I spend countless hours researching and collaborating with artisans who are well-versed in traditional Tatreez techniques. Imagine wearing a piece of history, lovingly crafted to suit modern tastes – that’s what I offer with every piece.
Educating and Raising Awareness
Through my jewellery, I aim to educate and raise awareness about the cultural significance of Tatreez. Each piece comes with a story, explaining the meaning behind the patterns and the historical context of the designs. Did you know that each Tatreez pattern has a specific meaning? For example, certain patterns represent strength and resilience, which are themes deeply rooted in Palestinian culture. I love sharing these stories with you, helping you appreciate the depth and richness of our heritage.
Promoting Authenticity and Quality
I place a strong emphasis on authenticity and quality. Using high-quality materials and meticulous craftsmanship, I ensure that each piece is not only attractive but also durable and meaningful. This commitment to quality reflects my dedication to honoring the cultural significance of Tatreez. When you wear an Asherah piece, you’re not just wearing jewellery; you’re wearing a piece of my heritage and my heart.
Fostering a Global Appreciation for Palestinian Culture
One of my broader goals is to foster a global appreciation for Palestinian culture. By bringing Tatreez to an international audience, I aim to bridge cultural gaps and promote a greater understanding and respect for Palestinian heritage. This global reach also helps to challenge stereotypes and highlight the beauty and resilience of Palestinian culture. Have you ever been inspired by a culture different from your own? That's the kind of connection I hope to create.
Creating a Lasting Legacy
My mission with Asherah Jewellery extends beyond the creation of jewellery. It’s about creating a lasting legacy that honors and preserves the cultural heritage of Tatreez. By continuing to innovate and adapt Tatreez to modern contexts, I ensure that this rich tradition remains vibrant and relevant for future generations. I invite you to join me in this journey, celebrating and preserving our shared heritage.
A Commitment to Cultural Preservation
My mission of cultural preservation through jewellery is a testament to my dedication to honoring Palestinian heritage. Through my designs, commitment to education, and quality, Asherah Jewellery not only creates meaningful pieces but also helps preserve and promote the rich cultural tapestry of Tatreez. By wearing Asherah Jewellery, you can connect with this heritage, celebrate your identity, and contribute to the ongoing story of Palestinian culture.